Evidence-based theory or speculation, but not confirmed from Google.
Has SEO Really Changed? One reason I don’t make many blog posts aside from updating our Risky Link Encyclopedia page is that fundamentally SEO has not changed much in the last decade. To be clear, there have been some huge changes with the internet as a whole but these changes have had only limited impact…
Rewind SEO’s Encyclopedia of Risky Links Updated: July 3, 2023. Originally published: August 31, 2014 Use the quick navigation bar on the right to skip to a specific link type -> This page lists link types, uses, and patterns that make up the most the most common causes for Google Penalties in 2014. It can…
Penguin: The Sitewide Link Slayer Let’s start with some history. After Google Penguin 2.0 nearly a year ago, I saw massive increases in sitewide link penalties from clients coming to us for penalty recovery and cleanup. Footer links seemed to be the single hardest hit link type but blogroll and sidebar links were no safer. In…
If you haven’t been keeping up, this year Google has launched a major Fear, Uncertainty, and Doubt (FUD) campaign against the practice of guest blogging. Guest blogging is the practice of writing posts on other related blogs in order to expose your company or site to their audiences. It is generally done on relevant sites…
In the latest webmaster Q&A hangouts, John Mueller, Google’s Webmaster Trends Analyst has answered (or revealed the answer) to a lot of big questions on how the disavow works and how long it can take for heavily penalized sites. This post will go over some of the main points in the meeting. This is the 1…
The Google Penguin algorithm has been the specter for search engine optimization for close to 2 years now… Since Penguin 2.1 last year, webmasters are still asking how this update has impacted their site. From looking at countless penalized sites so far, the conclusion is clear, Google Penguin 2.1 had a significantly greater effect than…